Mobile phones are no ergonomic wonders. But one easy thing that could be done is to turn the layout 180 degrees, i.e. buttons on top and screen below (especially for "candy bar phones"). If you hold the phone in the traditional way you have something like 1-2 cm to hold on to... if you rotate it you get a really steady grip and probably reduce the risk of "sms-thumb". Honestly try it! You might think that the thumb will cover the screen, but that's not the case. One thing that might happen is that the thumb provides some shade, making it easier to use the phone outdoors...
I know that this post is a bit late... only troglodytes use candy bar phones these days and they are a bit conservative... so the market potential for this idea is low, but anyway, just needed to point it out (old idea). Anyway the concept might be applicable for other phone designs as well (phones with qwerty keyboard?).
Customer base: 1 (troglodytes)
Implementation: 5 (extremely easy)
Potential: 5
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